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WHY SOCIAL MEDIA?
•TARGETED
The beautiful (and scary) thing about the internet, is that it knows a lot about people.
Once you know your target audience and market, it is possible to target these people directly- saving money by reaching the people you want!
•MEASURABLE
Unlike other forms of marketing, with Social Media you can SEE what you’re getting for your money with valuable insights.
Information like the age, gender, location, interests of your customers is available– and it’s free to access.
•COST-EFFECTIVE
Basic Social Media is FREE, while still being able to get the above benefits of being measurable and targeted.
Professional agencies can manage your Social Media accounts for your business at a cost–the results will be much more effective and a lot more people will be reached due to targeted advertising.
SOCIAL MEDIA FOR BUSINESS
•Social Media advertising is one of the fastest growing advertising services in the world
•At 2.23 billion, Facebook has more monthly active users than WhatsApp (1.5 billion), Twitter (336 million), and Instagram (1 billion)
•80% of Kiwis on Facebook discover products and brands on this platform •
•64% of people that discover a business or product on Facebook, remain on Facebook to learn more or go to the businesses website
•36% of people who discover a business or a product on Facebook share or discuss with their peers
•Social Media is too big to ignore from your marketing plan in 2019!
Websites
•No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages - whether your business is small, large or in-between, well-established or brand-new.
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•People use the Web in greater and greater numbers, more and more every day. Even if you are a completely local small business, service, contractor or consultant, odds are people have used search engines to look for your web site - and if you don't have a web site... well, you get the picture.
Google Ads
•Google AdWords is an advertising revolution. Your ads can be seen by thousands of people searching specifically for what you have, and you pay nothing until a searcher clicks your ad to visit your website. Boost business by knowing which website elements to test to optimize your ad campaigns; become familiar with AdWords jargon; and know where to look for the best free online resources.
Social Media Post Tips
•ALWAYS Include a photo/video with your posts
•When people ‘like’ your post, you can click on their name and invite them to ‘like’ your page if they don’t already ‘like’ it- great way to get free page likes!
•Questions- pose simple questions that followers can answer quickly
•Statistics or data
•Watch out for spelling and grammar
•Hold a competition/giveaway (legalities around this)
•‘A day in the life of’
•Staff profiles
•‘Caption this’
•BE RELEVANT TO YOUR BUSINESS & AUDIENCE